“Flyvertising” is as awesome as it sounds.

Those crazy Germans and their damn book fair conventions.  A company called Eichborn has a fly for its logo, so the marketing firm Jung von Matt thought up this cool advertising stunt.  They used a naturally dissolvable adhesive to attach tiny banners to the backs of houseflies.  The flies could get airborne for short periods of time but had to take frequent breaks, often landing on the people inside the convention center.  You’d think the flies would’ve trained harder for the event, but it looks like they were just winging it.  (via Adfreak)